Marketing class a great example of new curriculum

Recently, six students from teacher Shannon Rerie’s Marketing 11/12 class at Lake City Secondary attended the 2016 Junior Achievement BC Innovation Jam in Vancouver.

At the event, the students were presented with a challenge to design technology to deal with a social or environmental issue. The LCSS students chose to deal with teen depression and designed an app in that regard. They were coached by the CEO of Nicola Wealth Management, Jason Nicola. They presented to a panel of four judges and an audience of about two hundred people.

LCSS students Chloe Storoschuk, Taylor Nolin, Carrie Rojas, Ty Feldinger, Nathan Snowball and Emerson Wiebe present at the 2016 Junior Achievement BC Innovation Jam recently in Vancouver.

LCSS students Chloe Storoschuk, Ty Feldinger, Carrie Rojas, Nathan Snowball, Emerson Wiebe and Taylor Nolin, present at the 2016 Junior Achievement BC Innovation Jam recently in Vancouver.

The students then got to network with a group of the BC Business’s Top 30 Under 30.  Shannon Rerie was very impressed with her students.  “The students did so well representing Lake City Secondary,” she told me.  “They were poised, sought out individuals and took initiative in conversations.”

LCSS students Emerson Wiebe, Taylor Nolin and Carrie Rojas network with some of BC's brightest young minds.

LCSS students Emerson Wiebe, Taylor Nolin
and Carrie Rojas network with some of BC’s brightest young minds.

After lunch the students listened to two keynote presentations.  The first was by Daniel Dubois, who is 25 and the CEO of, which is a company where people can share outdoor gear and equipment. Daniel invented his first company at the age of 12. Students then got to hear Reid Robinson who is the social promotion manager at Hootsuite.

I also had the opportunity to visit their Marketing class a few weeks back as the students presented their semester-end projects in a “Dragons’ Den” or “Shark Tank” format.  As teams of students presented their entrepreneurial ideas, they were expected to communicate well, work together as teammates, and think on their feet while we asked them questions and presented our offers.  The students took it seriously, and I was impressed with their preparation and quick thinking.

When the Ministry of Education refers to the incoming curriculum, they cite that “students will get hands-on experience in collaboration, critical thinking and communications”.  These students have definitely had the chance to do just that!

I invite feedback and comments to any of my blog entries. As the administrator of the blog, I approve all comments before they hit the public domain. While I do not mind comments that disagree with my point of view, I will not post comments that I deem to be inappropriate, those which are personal attacks, or those which refer to specific personnel. I also will not post comments from anonymous or nicknamed sources. While one of my goals for this blog is to open a dialogue, it needs to be a safe environment for everyone involved. Thanks for considering this before making a comment. – Mark

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